Learn Research That Drives Real Decision - Visually

25+ Years of Experience in Market Research & Alternative Data, Explained Simply

What is Doodlelytics?

Doodlelytics is your learning hub for turning data into insight - whether you're working in marketing, strategy, UX, or analytics. Founded by a research expert with 25+ years of global experience - including 10 years at UBS Evidence Lab - Doodlelytics simplifies everything from survey design to alternative data signals.

We break down complex research techniques into clear, visual lessons that help you ask smarter questions, extract better insights, and make data-driven decisions with confidence.

Whether you’re designing a survey, decoding customer behavior, or trying to make sense of messy data, Doodlelytics gives you practical, jargon-free guidance rooted in real-world experience - not theory.

Who is behind Doodlelytics?

Hi, I’m Dallas - the creator of Doodlelytics. With over 25 years in research, I’ve worked across both traditional and emerging methods: from leading global projects at agencies like Nielsen, Ipsos, and Harris Interactive, to building data-driven frameworks inside UBS Evidence Lab - the world’s largest sell-side alternative data team.

I’ve helped brands, analysts, and investors turn customer feedback and complex data into smarter strategies. I created Doodlelytics to share that experience through clear, visual education - combining the rigor of professional research with the simplicity of real-world teaching.

Whether you're a marketer, researcher, student, or strategist, Doodlelytics helps you build insight skills that stick - one doodle at a time.